About me
I'm Gonzalo Arce, Creative Art Director, I have also signed my works under the nickname Gonzo de San Román.
In this portfolio you can see a bit of the success resulting of more than 12 years in advertising. In those years I have enjoyed working with the most talented teams in the most creative agencies.
I am devoted to advertising. I deeply value CRAFT, ART DIRECTION made with care, but my true passion are IDEAS. Powerful ideas capable of touching and moving real people.
Advertising runs so deep in my DNA that you may have heard my voice in a commercial or two.
I’m no real estate agent, but would love you to check The Buildings and listen to a bit of my drumming.
I will gladly share anecdotes, impressions and ideas when we meet.
AWARDS
CANNES LIONS
Bronze / Cannes Lions 2016 - Mobile
Shortlist / Cannes Lions 2016 - Film
Shortlist / Cannes Lions 2017 - Promo And Activation
Shortlist / Cannes Lions 2017 - Product Design
EL SOL
Silver / El Sol 2017 - Direct
Bronze / El Sol 2016 - Film
Bronze / El Sol 2016 - Radio campaign
Bronze / El Sol 2016 - Innovation
Bronze / El Sol 2017 - Integrated Campaigns
EL OJO DE IBEROAMÉRICA
Gold / El Ojo de Iberoamérica 2016 - Radio piece
Gold / El Ojo de Iberoamérica 2016 - Design
Silver / El Ojo de Iberoamérica 2016 - Film
Bronze / El Ojo de Iberoamérica 2016 - Radio campaign
C DE C
in book 2017
in book 2020
3 entries in book 2024
NY CAPLES
Silver / NY Caples Awards 2017 - Loyalty Campaign
Bronze / NY Caples Awards 2017 - Direct
WINNA
Gold / WINA 2020 - Film
Silver / WINA World Festival 2019
El CHUPETE
Gold / El Chupete 2017 - Film
Contact
Experience
Freelance [2021 - Present] Independent Creative Director
Lotería de Navidad, ONCE, Halcón Viajes, RFEF, Codere, Hamburguesa Nostra.
Worked with:
DDB Spain
Contrapunto BBDO
RK People
Kitchen
OMD
Media Monks [2021 - 2021] Senior Creative
BMW, Mini, Amazon Prime Video.
RK People [2019 - 2020] Senior Creative
La Quiniela, Subaru, UAX, Prosegur.
Manifiesto Madrid [2018 - 2019] Senior Creative
Illunion, Codere, Bipi, Masmovil.
VCCP Spain [2016 - 2018] Creative
Plátano de Canarias, Windows, Vans, Yoigo, Génesis, Worten.
LOLA MullenLowe [2015 - 2016] junior Creative
Líbero, SEAT, Cornetto, Magnun, Nomad, Unilever.
Mr.Beebe [2013 - 2014] Creative Trainee
Páginas Amarillas, Cruz Roja, Aldeas infantiles.