LÍBERO SPRAY
Referees use vanishing sprays to enforce the rules of minimum distance members of the opposing team can come close to the ball during a free kick. We decided to do the same for men.
Líbero magazine developed its own spray to keep men away from many things they just don’t understand are out of their game.
Líbero. If they explain it to you with football, you get it.
Agency: LOLA - MullenLowe
Awards:
Shortlist / Cannes Lions 2016 - Film
Silver / El Ojo de Iberoamérica 2016 - Film
Bronze / El Sol 2016 - Film
C de C in book 2017 / Ideas