Cornetto's COMMITMENT RINGS
People love watching shows so much that sometimes forget how much they love their partners. To stop them from binge cheating, we created special devices that allowed people to watch new episodes only when they were together.
Near Field Communication allowed this to work on the most popular streaming services today, which got everyone’s attention worldwide, urging people to get their rings on seriescommitment.com.
Make your love last more than one season.
Agency: LOLA - MullenLowe
AWARDS:
Bronze / Cannes Lions 2016 - Mobile
Gold / El Ojo de Iberoamérica 2016 - Design
Bronze / El Sol 2016 - Innovation